Cookie Policy
We use cookies to make the site work, understand traffic, and measure how well our ads are working. You can decline non-essential cookies via the banner shown on first visit.
Last updated · 9 May 2026
1 · What cookies are
Cookies are small text files placed on your device when you visit a website. They allow the site to remember things about you (like your session, your preferences, or whether you've already seen our banner) between page loads.
Under the Privacy and Electronic Communications Regulations (PECR) and the UK GDPR, we must tell you what cookies we use, what they do, and (for non-essential cookies) provide a means to opt out.
2 · What we use
WordPress session
Set only if you log in to the WordPress admin (i.e. our staff). Public visitors do not receive login cookies. Lifetime: session.
Quote calculator state
The quote tool stores your selections in the browser's localStorage so the calculator preserves state on refresh. This is on-device only and is not transmitted to us.
Cookie banner choice
A localStorage flag (cf_cookie_ack) remembering whether you've accepted or declined the cookie banner, so you don't see it on every page.
Google Analytics 4
We use Google Analytics to count anonymised visits, pages viewed, and how visitors find us. Typical cookie names: _ga, _ga_*. Lifetime: up to 2 years. Provider: Google LLC (Ireland controller for EEA visitors, US for others). See Google's privacy policy.
Google Ads conversion
We run paid Google Ads campaigns. The Google Ads tag sets cookies that tell us when an ad click led to someone locking a quote, and helps us measure ad effectiveness. Typical cookie names: _gcl_au, _gcl_aw, IDE, NID. Lifetime: up to 13 months. Provider: Google LLC. See Google's ads policy.
Google Fonts
We load the Geist typeface from fonts.googleapis.com. Google states this does not set cookies; only IP-address logs apply, retained for one day.
3 · What we don't use
- No Facebook / Meta Pixel — we don't run Meta retargeting at this time.
- No X (Twitter) or LinkedIn tracking pixels.
- No session-replay tools (Hotjar, FullStory, Microsoft Clarity, etc.)
- No data brokers, people-search APIs, or third-party identity providers.
If we add any of these in future, we'll update this policy first and review the cookie banner so the choice mechanism reflects the new categories.
4 · Your choices
The cookie banner you see on your first visit lets you Accept or Decline non-essential cookies. Your choice is stored in localStorage so the banner doesn't reappear on every page.
To change your choice later, clear your browser's localStorage and cookies for chipflip.co.uk — the banner will reappear on your next visit and you can choose again.
You can also block cookies entirely through your browser settings:
Blocking essential cookies will prevent staff from logging in to the admin, but won't affect ordinary site browsing.
5 · Data outside the UK / EU
The Google services above (Analytics and Ads) may transfer some data to the United States. Google relies on Standard Contractual Clauses and the EU-US Data Privacy Framework as the legal basis for these transfers. Our use of these services is governed by Google's terms.
6 · Changes to this policy
If we add new tracking categories (e.g. Meta Pixel, session replay, or new ad networks), we'll update this page before they go live and refresh the consent banner.
7 · Contact
For questions about cookies or this policy, email info@chipflip.co.uk.